Week 99: Marketing For Trends vs Marketing For Life – #AlphaFemaleFriday
“ WEEK 99 / 133 – 133 WEEKS TO SUCCESS “
What’s the difference between seeking to market with what’s trendy vs. what will be remembered for the rest of our lives? As a nostalgic nineties kid, I will always love Pokémon. When the craze of Pokémon Go came around, it was like everything we loved and cherished about our childhood game and anime was revived. Businesses completely ran with it, asking themselves how they could also cash in on the fandom. While people still play the game, the craze has definitely lost its fervor and the trend has passed.
In the hospitality industry, it’s currently trendy to be ecofriendly. So many hotels are coming out of the woodwork as self-proclaimed boutique hotels. It’s cool to be part of this lifestyle community. I smile and acknowledge these efforts, but it’s crucial to take a step back and ask ourselves, “are we doing this because it’s trendy right now? Or is this sustainable for the rest of our lives?”
Whether we market our business or we market ourselves, there is a brand to keep in mind. It’s important to innovate and keep things fresh, but we cannot forget the core reason we ever decide to take on any venture. We sometimes get stuck in the same routine, day-in and day-out, and we forget the big picture.
When we market for life, we choose to say that this is the message we want to present to the world. We are confident with who we are, what we are doing, why we are doing it, and how we will achieve it. It’s the key differentiator between hopping onto what everyone else is doing and deciding for yourself how you’ll be different from everyone else. In a world with so many options, what can you do to make sure you’re one of the top choices?
@AlphaFemSociety tweets by @KellyRGonzales
Each week, I take a tip from Lois P. Frankel’s book, Nice Girls Still Don’t Get the Corner Office, and explore how each of these tips affect myself and other women in similar positions on the road to becoming the women we want to be. There are far and few between who are a few steps behind me, and many more who are far advanced. I found that Lois P. Frankel’s advice applied to novice, intermediates, and experts alike. It helped me see that I was already doing right, served as a reminder to keep on doing what I was doing and how to keep that momentum going. The book also showed me areas where I could improve, and gave realistic tips to jump on board. There are a total of 133 tips, and explore one tip per week in a program I call: 133 Weeks to Success.
Join the movement using the hashtag #133WeeksToSuccess with posts which are posted every #AlphaFemaleFriday.